Check out some of them data lake

Dołączył: 06 Mar 2024 Posty: 1

Management the data lake management (data lake) integrated with the cdp provides access to a gigantic repertoire of data coming from different sources. It stores large and varied sets of raw data, which have never been filtered. It is most used by companies that have a comprehensive view of data storage. Consent management consent management facilitates the management of users' consent to access their data. It is linked to the lgpd (general data protection law), the new data security policy in brazil. With this, consent management creates interfaces that are easy to understand for users, so that their intentions with their data are clear and that they allow access . Data lineage just like consent management, data lineage is also combined with lgp, becoming indispensable to the cdp.

This concept's main functions are: showing the path that the data will take and storing information such as origin, consent, use, and more. Built-infunction responsible for facilitating data analysis, the built-in function offers a structure for searching information and using data correctly within the cdp. Id resolution this concept is Bank User Number Data essential for organizing data and understanding customers' paths to create a profile of unique users. Data enrichment data enrichment enables access to third-party data such as ibge, web-behavior data , geo-behavior data , etc. Smart activations and finally, this concept makes it possible to use the collected data to apply it to targeted advertising campaigns. Benefits of the customer data platform the cdp contributes by increasing the effectiveness of marketing actions, in addition to generating insights for sales campaigns and customer management. Discover other benefits.

Identify purchase intention one of the benefits is that the customer data platform is able to identify when the user has advanced in the purchasing process. The company can define some criteria based on the user's access to the website's contact page. Thus, it activates the sales sector so that it can act in accordance with the customer's purchasing journey , making the sectors' actions much more efficient and judicious. Qualify leads lead qualification is the segmentation of prospects who are most likely to purchase, differentiating them from the rest of the leads in the base. Image suggestion through the cdp, data collection and creation of user profiles becomes more efficient and assertive , facilitating qualification and accelerating the purchasing cycle. Improves customer experience knowing how the consumer thinks and at what stage of the purchasing journey they are, it is possible to communicate directly.

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Bank User Number Data